Thinking activity on cultural study about power and mass media
The word Culture is itself undefinable term, no one can define culture but can gives its related meaning, it can touch its margin by poviding various description of cultural studies.
Power plays a vital role in the study of culture. Without power the study of culture is incomplete, and power is connected to the extensive use of media.
It is power which decide each and every thing, powwr is governing our life directly or indirectly.
While studying culture we face many difficulties, some are given as follows:-
i) Impossible to define culture
ii) Confuse the students and teachers by breaking the difference between high and low culture.
iii) It makes students and scholars politically incorrect and therefore it becomes difficult to survive where politically correct and right wingers are in majority.
iv) Incomplete without the study of power.
Normally the people with majority are in power and these are mainly the elite class in society. The rules and regulations are made by keeping in mind the benefits of these upper classes.
Basic definition of Power
Power is the ability to make others do what you would have them to do.
There are six main sources of civic power:-
i) Physical forces
For Example the force which was enforced by Police on ordinary people on any occassion governed by elite class.
Whenever someone raised their voice againd the political system or against any minister, their voice being supressed by the Physical force.
In past the Massacre of Jallianwala is reflects the cruelty of the physical force on people. Many people are killed, there is indiscriminate rain of bullets on innocent people.
ii) Wealth
The one who is wealthy is automatically put under the powerful category.
For exampleAnil Dhirubhai Ambani is the wealthiest person and he was in power position and had good relations with the Prime Minister Narendra Modi. It means that thhe on ewho is in power can change his social position. In the given image it is shown as that the Industrialist giving instruction to to our Prime Minister. This picture directly shows the power of wealth.
iii) State action
Government who is in dictatorship have more rights to impose any rule on ordinary people.
iv) Social norms
Social norms govern the behaviour of the members of society. These are the unwritten rules of behaviour.
v) Ideas
A thought or suggestion as to a possible course of action. Normally it is a suggestion or plan for doing something.
vi) Numbers
Numbers indicate the majority of thinkers who decide what to impose or what not to. They are put in power whose decision always consider as right decision.
There are three laws of Power:-
i) Power is never static
Power is keeps on moving, it never be static. and it goes from one hand to another with the passage of time. For example the minister of politics keeps on changing, some have five year of time span to rule and afterwards there is no power in their hand. There is one film also 'Nayak' in which the Protagonist Anil Kapoor was in power when he was made one day chairman but his position was not static, afterwards his position is becomes totally contrasting.
ii) Power is like water
Power is like water and it flows in different direction according to its velocity,
iii) Power compounds
Power is keeps on multiplying.
Media
Noam Chomsky gives five filters about mass media:-
i) Media ownership
The endgame of all mass media orgs is profit. It is in there interest to push for whatever guarantees that profit.
ii) Advertising
Media costs more than consumers will pay; Advertisers fill the gap. It isn't just that the media is selling you as product, they are also selling advertisers a product.
iii) Media Elite
-Government
-corporation
-big institution
All such elites know how to influence Media. They make themeselves crucial to the process of journalism. And if someone wish to challenge the power they will directly push towards the margin.
iv) Flack
A publicity agent, when the story is inconvenient for the powers, then we will see the flack machine in action. Flack normally does these three things given below:-
-discrediting sources
-trashing stories
-diverting the conversation
v) The common enemy
To manufacture consent ( permission or agreement to do something) we need an enemy, a target. That target may be communism, terrorism, immigrants, a boogeyman to fear helps, correect public opinion.
In this way Power, Media plays vital role in cultural study. It was just like building blog for cultural study.
The word Culture is itself undefinable term, no one can define culture but can gives its related meaning, it can touch its margin by poviding various description of cultural studies.
Power plays a vital role in the study of culture. Without power the study of culture is incomplete, and power is connected to the extensive use of media.
It is power which decide each and every thing, powwr is governing our life directly or indirectly.
While studying culture we face many difficulties, some are given as follows:-
i) Impossible to define culture
ii) Confuse the students and teachers by breaking the difference between high and low culture.
iii) It makes students and scholars politically incorrect and therefore it becomes difficult to survive where politically correct and right wingers are in majority.
iv) Incomplete without the study of power.
Normally the people with majority are in power and these are mainly the elite class in society. The rules and regulations are made by keeping in mind the benefits of these upper classes.
Basic definition of Power
Power is the ability to make others do what you would have them to do.
There are six main sources of civic power:-
i) Physical forces
For Example the force which was enforced by Police on ordinary people on any occassion governed by elite class.
Whenever someone raised their voice againd the political system or against any minister, their voice being supressed by the Physical force.
In past the Massacre of Jallianwala is reflects the cruelty of the physical force on people. Many people are killed, there is indiscriminate rain of bullets on innocent people.
ii) Wealth
The one who is wealthy is automatically put under the powerful category.
For exampleAnil Dhirubhai Ambani is the wealthiest person and he was in power position and had good relations with the Prime Minister Narendra Modi. It means that thhe on ewho is in power can change his social position. In the given image it is shown as that the Industrialist giving instruction to to our Prime Minister. This picture directly shows the power of wealth.
iii) State action
Government who is in dictatorship have more rights to impose any rule on ordinary people.
iv) Social norms
Social norms govern the behaviour of the members of society. These are the unwritten rules of behaviour.
v) Ideas
A thought or suggestion as to a possible course of action. Normally it is a suggestion or plan for doing something.
vi) Numbers
Numbers indicate the majority of thinkers who decide what to impose or what not to. They are put in power whose decision always consider as right decision.
There are three laws of Power:-
i) Power is never static
Power is keeps on moving, it never be static. and it goes from one hand to another with the passage of time. For example the minister of politics keeps on changing, some have five year of time span to rule and afterwards there is no power in their hand. There is one film also 'Nayak' in which the Protagonist Anil Kapoor was in power when he was made one day chairman but his position was not static, afterwards his position is becomes totally contrasting.
ii) Power is like water
Power is like water and it flows in different direction according to its velocity,
iii) Power compounds
Power is keeps on multiplying.
Media
Noam Chomsky gives five filters about mass media:-
i) Media ownership
The endgame of all mass media orgs is profit. It is in there interest to push for whatever guarantees that profit.
ii) Advertising
Media costs more than consumers will pay; Advertisers fill the gap. It isn't just that the media is selling you as product, they are also selling advertisers a product.
iii) Media Elite
-Government
-corporation
-big institution
All such elites know how to influence Media. They make themeselves crucial to the process of journalism. And if someone wish to challenge the power they will directly push towards the margin.
iv) Flack
A publicity agent, when the story is inconvenient for the powers, then we will see the flack machine in action. Flack normally does these three things given below:-
-discrediting sources
-trashing stories
-diverting the conversation
v) The common enemy
To manufacture consent ( permission or agreement to do something) we need an enemy, a target. That target may be communism, terrorism, immigrants, a boogeyman to fear helps, correect public opinion.
In this way Power, Media plays vital role in cultural study. It was just like building blog for cultural study.
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