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Works Cited
Mass
communication
M.K Bhavnagar
University
Department of
English
Sem 4
Name- Hema
Goswami
Roll no. 13
Enrollment no.
20169108420180020
Paper no. 15 Mass
Communication and Media Studies
Topic: Mass
communication
Introduction
Mass media means
technology that is intended to reach a mass culture. In mass communication
people exchange their information through mass media. Mass communication is
generally happens between two or more person in which they send information
from one person to other.
Mass
communication
Communication –
sending of a message from one person to another, in simplest terms - has been
one of the oldest characteristics of human life. Even when formal languages
were not available, people were able to make each other understand their
feelings and gestures to accomplish routine tasks. There is no trace available
as when the languages came into being, the communication among people, however,
got on faster track than before with the availability of formal languages in
the form of symbols, gestures, body expressions and words. Since those times
the communication has been shaping into different forms and is supposed to be
the key element in creation of different subjects and passing on experiences of
one generation onto the next. Starting from sending and receiving information
amongst few individuals to high number of people, the Communication is now well
classified into different categories. Although main focus here is the mass
communication, it is pertinent to understand some basic elements, fields and
concepts of elementary communication before entering the very complex and
widely exploited world of mass communication.
Basic Concepts of
Communication
Well, the world
communication has its origin in the Latin word COMMUNIS which stands for common
or to create commonness with the people around you. This is possible when you
share your feelings and ideas with others.
Writing on paper
by hand must have brought joy to people for sending their messages across to
many others, after that, the invention of printing overwhelmed efforts to give
new dimensions to communication.
This further led
to setting up a whole new printing industry world over followed by modern means
of communication, which will be discussed in detail in this course.
Why need
communication?
1 .
Survival
The foremost
reason to communicate to others for the human beings in particular is their own
survival. There is hardly any sense in believing that a person can all alone
live a life by fulfilling its daily life needs. The fact is that every next
moment a person is dependent on others to survive. Hence it is inevitable for
all of us to bank on communication.
2.
Co-operation
There is a very
genuine instinct in all the living creatures to cooperate with each other to
keep the cycle of life running. Humans need this more cautiously as to keep
their hard felt sense of superiority.
3.
Relationships
Feeling of
keeping a range of relationship from an individual to family and tribe was
strong from early days of human civilization. It would have been extremely
difficult to promote a life style without acknowledging the relationships among
people living together for some time. Communication was essential. To identify
relations among people to accomplish different tasks.
4.
Persuasion
Communication
proved handy in the course of persuasion and influence others to keep the human
civilization grow. The task is done even today, though, with different
techniques and in a rather complex world of communication.
5.
Power
Better
communication helped people and tribes to command power over others. This
phenomenon is more evident in the fields of conflict and to bring the enemy
down. To muster support by using better communication skills has always been
the hallmark of human interactivity.
Major Fields of
Mass Communication
General
Information The main field of mass communication has been to inform people at
large about things which are in their immediate interest. This includes the
vast area of news, views and current affairs. Apart of specific nature of news
etc. people are also informed about entertainment which may include sporting
events, music or recreation. To educate masses is also part of mass
communication by exploiting all the means at hand to address a distant and high
concentration of individuals.
1 .
Public
Relations
Although this
area of mass communication has assumed new dimensions in the modern world, keeping
relations with various types of public has its traces from ancient history.
This area has proved handy to organized and corporate sectors, which have a
defined purpose to achieve by keeping relations with audience of their choice.
2.
Publicity
Publicity, which
is more known as advertising, is definitely an outcome of modern means of communication
for it largely depends on the technology being exploited to address masses for
purely commercial purposes. So enormous has been the impact of advertising
through means of mass communication that a huge advertising industry has come
up offering tens of thousands of jobs of different nature to people across the
world (Contributors of Zainbooks )
Types of Mass
communication
1.
Advertising-
It encourages the audience to buy
the product or use the service. Because advertising generally takes place
through some form of mass media, such as television
2.
Journalism- It refers to the study of the
product and production of news, It
further divides into three types- Alternative, public and citizen.
3.
. Audio Media- Radio is considered the most widely
accessible form of mass communication in the world and the medium used to
greatest degree in the United States.
4.
Convergence- Convergence refers to the coming
together of telecommunications as forms of mass communication in a digital
media environment.
5.
Film and
television- film and television are the significant media for mass
communication (contributors of wikipedia)
Conclusion
To sum up, Communication is thus a process by which meaning is assigned
and conveyed in an attempt to create shared understanding. Gregory Bateson
called it "the replication of tautologies in the universe. This
process, which requires a vast repertoire of skills in interpersonal processing,
listening, observing, speaking, questioning, analyzing, gestures, and
evaluating, enables collaboration and cooperation (Contributors of wikipedia)
Works Cited
Contributors of wikipedia. Communication. 28
march 2019. 6 april 2019
<https://en.wikipedia.org/w/index.php?title=Communication&oldid=889917137>.
contributors of
wikipedia. Mass communication . 2019.
Contributors of
Zainbooks . "Introduction to mass communication ." zainbooks.com.
<http://www.zainbooks.com/books/mass-communication/introduction-to-mass-communication_1_mass-communication%E2%80%93an-overview.html>.
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