Assignment: Mass Media and Communication

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Mass communication

M.K Bhavnagar University

Department of English

Sem 4

Name- Hema Goswami

Roll no. 13

Enrollment no. 20169108420180020

Paper no. 15 Mass Communication and Media Studies

Topic: Mass communication

Introduction

Mass media means technology that is intended to reach a mass culture. In mass communication people exchange their information through mass media. Mass communication is generally happens between two or more person in which they send information from one person to other.

Mass communication

Communication – sending of a message from one person to another, in simplest terms - has been one of the oldest characteristics of human life. Even when formal languages were not available, people were able to make each other understand their feelings and gestures to accomplish routine tasks. There is no trace available as when the languages came into being, the communication among people, however, got on faster track than before with the availability of formal languages in the form of symbols, gestures, body expressions and words. Since those times the communication has been shaping into different forms and is supposed to be the key element in creation of different subjects and passing on experiences of one generation onto the next. Starting from sending and receiving information amongst few individuals to high number of people, the Communication is now well classified into different categories. Although main focus here is the mass communication, it is pertinent to understand some basic elements, fields and concepts of elementary communication before entering the very complex and widely exploited world of mass communication.

Basic Concepts of Communication

Well, the world communication has its origin in the Latin word COMMUNIS which stands for common or to create commonness with the people around you. This is possible when you share your feelings and ideas with others.

Writing on paper by hand must have brought joy to people for sending their messages across to many others, after that, the invention of printing overwhelmed efforts to give new dimensions to communication.

This further led to setting up a whole new printing industry world over followed by modern means of communication, which will be discussed in detail in this course.

Why need communication?

     

     1 .     Survival

The foremost reason to communicate to others for the human beings in particular is their own survival. There is hardly any sense in believing that a person can all alone live a life by fulfilling its daily life needs. The fact is that every next moment a person is dependent on others to survive. Hence it is inevitable for all of us to bank on communication.

     2.     Co-operation

There is a very genuine instinct in all the living creatures to cooperate with each other to keep the cycle of life running. Humans need this more cautiously as to keep their hard felt sense of superiority.

     3.     Relationships

Feeling of keeping a range of relationship from an individual to family and tribe was strong from early days of human civilization. It would have been extremely difficult to promote a life style without acknowledging the relationships among people living together for some time. Communication was essential. To identify relations among people to accomplish different tasks.

    

     4.     Persuasion

Communication proved handy in the course of persuasion and influence others to keep the human civilization grow. The task is done even today, though, with different techniques and in a rather complex world of communication.

     

     5.     Power

Better communication helped people and tribes to command power over others. This phenomenon is more evident in the fields of conflict and to bring the enemy down. To muster support by using better communication skills has always been the hallmark of human interactivity.

Major Fields of Mass Communication

General Information The main field of mass communication has been to inform people at large about things which are in their immediate interest. This includes the vast area of news, views and current affairs. Apart of specific nature of news etc. people are also informed about entertainment which may include sporting events, music or recreation. To educate masses is also part of mass communication by exploiting all the means at hand to address a distant and high concentration of individuals.

     

        1  .     Public Relations

Although this area of mass communication has assumed new dimensions in the modern world, keeping relations with various types of public has its traces from ancient history. This area has proved handy to organized and corporate sectors, which have a defined purpose to achieve by keeping relations with audience of their choice.

     2.     Publicity

Publicity, which is more known as advertising, is definitely an outcome of modern means of communication for it largely depends on the technology being exploited to address masses for purely commercial purposes. So enormous has been the impact of advertising through means of mass communication that a huge advertising industry has come up offering tens of thousands of jobs of different nature to people across the world (Contributors of Zainbooks )

Types of Mass communication

1.     Advertising- It encourages the audience to buy the product or use the service.  Because advertising generally takes place through some form of mass media, such as television

2.     Journalism-  It refers to the study of the product and production of news, It further divides into three types- Alternative, public and citizen.

3.     . Audio Media- Radio is considered the most widely accessible form of mass communication in the world and the medium used to greatest degree in the United States.

4.     Convergence- Convergence refers to the coming together of telecommunications as forms of mass communication in a digital media environment.

5.     Film and television- film and television are the significant media for mass communication (contributors of wikipedia)

Conclusion

To sum up, Communication is thus a process by which meaning is assigned and conveyed in an attempt to create shared understanding. Gregory Bateson called it "the replication of tautologies in the universe. This process, which requires a vast repertoire of skills in interpersonal processing, listening, observing, speaking, questioning, analyzing, gestures, and evaluating, enables collaboration and cooperation (Contributors of wikipedia)

Works Cited

Contributors of wikipedia. Communication. 28 march 2019. 6 april 2019 <https://en.wikipedia.org/w/index.php?title=Communication&oldid=889917137>.

contributors of wikipedia. Mass communication . 2019.

Contributors of Zainbooks . "Introduction to mass communication ." zainbooks.com. <http://www.zainbooks.com/books/mass-communication/introduction-to-mass-communication_1_mass-communication%E2%80%93an-overview.html>.